Marketing Perspectives on Phygitalization

Artículos relacionados

• 

  Websites That Work

  Paul J Scott

  Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
• 

  Exploring Markets

  Stefan Kühl

  Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...

  Disponible

  7,33 €

• 

  Inter-Organizational Trust for Business-To-Business E-Commerce

  Pauline Ratnasingam

  ...
• 

  Contemporary Research in E-Marketing, Volume 1

  Sandeep Krishnamurthy

  ...
• 

  The Experience Effect for Small Business

  Jim Joseph

  As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
• 

  Marketing Campaign Development

  Mike Gospe

  This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...

  Disponible

  27,98 €