Eugine C. Franco / Eugine CFranco
Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Donde los libros
Librería Kolima (Madrid)
Librería Proteo (Málaga)
The world is moving fast on its way to becoming service-dominated. The service sector isthe fastest growing sector of the Indian economy; it clocked a growth rate of 8 per cent inthe 1990s. Professional services like consultancy, nursing, health care, advertising, legaladvice, architecture were restrained from actively competing with each other by usingthe two pillars of promotion viz. advertising and salesmanship. Professional servicemarketing is becoming a recognised and accepted subset of the marketing discipline.Hospital and health care marketing have only come into its own during the last decade.In the present decade, hospitals have become highly competitive in marketing theirservices to the public. Hence, this book is on ’Marketing of Professional Services withparticular reference to Hospitals’. In this book an exhaustive study has been made as tomarketing practices and strategies and other activities connected with the marketing ofprofessional services especially with particular reference to hospitals.
