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Marketing od badań do komercjalizacji technologii

Marketing od badań do komercjalizacji technologii

André Luiz Zambalde / Dalton de Sousa / Ricardo Braga Veroneze

58,99 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Gestión y técnicas de gestión
ISBN:
9786208619923
58,99 €
IVA incluido
Disponible

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Sobre IBD

Celem tej książki było zbadanie roli, jaką marketing może odgrywać od badań do komercjalizacji technologii generowanych przez uniwersytety. W tym celu opisano praktyki marketingowe czterech uniwersytetów w stanie Minas Gerais (UFJF, UFLA, UFMG i UFV). Przeprowadzono badanie wielu przypadków o charakterze jakościowym i eksploracyjnym, oparte na badaniach bibliograficznych i dokumentacyjnych oraz wywiadach z częściowo ustrukturyzowanym scenariuszem. W badaniu zaproponowano ramy koncepcyjne dla badania strategii marketingowych na uniwersytetach federalnych.

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Otros libros del autor

  • Marketing von der Forschung bis zur Kommerzialisierung von Technologien
    André Luiz Zambalde / Dalton de Sousa / Ricardo Braga Veroneze
    Ziel dieses Buches war es, die Rolle zu untersuchen, die das Marketing von der Forschung bis zur Kommerzialisierung der von den Universitäten entwickelten Technologien spielen kann. Zu diesem Zweck sollen die Marketingpraktiken von vier Universitäten im Bundesstaat Minas Gerais (UFJF, UFLA, UFMG und UFV) beschrieben werden. Es wurde eine qualitative und explorative Mehrfallstud...
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  • Marketing from Research to the Commercialisation of Technologies
    André Luiz Zambalde / Dalton de Sousa / Ricardo Braga Veroneze
    The aim of this book was to investigate the role that marketing can play from research to the commercialisation of technologies generated by universities. To this end, it sets out to describe the marketing practices of four universities in the state of Minas Gerais (UFJF, UFLA, UFMG and UFV). A multi-case study of a qualitative and exploratory nature was carried out, based on b...
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  • Marketing de la recherche à la commercialisation des technologies
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    L’objectif de cet ouvrage est d’étudier le rôle que peut jouer le marketing depuis la recherche jusqu’à la commercialisation des technologies générées par les universités. À cette fin, il décrit les pratiques de marketing de quatre universités de l’État du Minas Gerais (UFJF, UFLA, UFMG et UFV). Une étude multi-cas de nature qualitative et exploratoire a été réalisée, sur la ba...
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  • Il marketing dalla ricerca alla commercializzazione delle tecnologie
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    L’obiettivo di questo libro è stato quello di indagare il ruolo che il marketing può svolgere dalla ricerca alla commercializzazione delle tecnologie generate dalle università. A tal fine, si propone di descrivere le pratiche di marketing di quattro università dello Stato di Minas Gerais (UFJF, UFLA, UFMG e UFV). È stato condotto uno studio multicaso di natura qualitativa ed es...
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