Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Gestión y técnicas de gestión > Marketing de la recherche à la commercialisation des technologies
Marketing de la recherche à la commercialisation des technologies

Marketing de la recherche à la commercialisation des technologies

André Luiz Zambalde / Dalton de Sousa / Ricardo Braga Veroneze

59,05 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Gestión y técnicas de gestión
ISBN:
9786208619909
59,05 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

L’objectif de cet ouvrage est d’étudier le rôle que peut jouer le marketing depuis la recherche jusqu’à la commercialisation des technologies générées par les universités. À cette fin, il décrit les pratiques de marketing de quatre universités de l’État du Minas Gerais (UFJF, UFLA, UFMG et UFV). Une étude multi-cas de nature qualitative et exploratoire a été réalisée, sur la base d’une recherche bibliographique et documentaire et d’entretiens avec un script semi-structuré. L’étude propose un cadre conceptuel pour l’étude des stratégies de marketing dans les universités fédérales.

Artículos relacionados

  • Cases on Management and Organizational Behavior in an Arab Context
    Khoury
    In the era of globalization and ease of international connectivity and business interactions, professionals from all over the world benefit from having a well-rounded view of business culture and organizational practice at the regional level. Cases on Management and Organizational Behavior in an Arab Context provides a presentation of teaching cases emphasizing the positive and...
  • Climate Change, Supply Chain Management and Enterprise Adaptation
    Costas P. Pappis / Costas PPappis
    Mounting scientific evidence shows that Earth’s climate is dramatically changing due to the greenhouse emissions caused by human activities, notably by burning fossil fuels for energy production and transport. Climate Change, Supply Chain Management and Enterprise Adaptation: Implications of Global Warming on the Economy aims to provide one among many diverse responses to a gro...
  • # BUSINESS SAVVY PM tweet Book01
    Cinda Voegtli
    Does your job require you to manage projects? If yes, wouldn’t you like to be described as a project manager who is a successful, influential and respected leader of important efforts in the organization? Now if that already sounds like you, great! But if not, what you need to get there is known as ’business savvy.’Business savvy does not mean a bagful of academic credentials, ...
    Disponible

    22,55 €

  • Advanced Topics in Global Information Management Volume 2
    Felix Tan
    ...
  • Managing Business with SAP
    Linda Lau
    ...
  • Advances in Electronic Business, Volume I
    ...

Otros libros del autor

  • Marketing von der Forschung bis zur Kommerzialisierung von Technologien
    André Luiz Zambalde / Dalton de Sousa / Ricardo Braga Veroneze
    Ziel dieses Buches war es, die Rolle zu untersuchen, die das Marketing von der Forschung bis zur Kommerzialisierung der von den Universitäten entwickelten Technologien spielen kann. Zu diesem Zweck sollen die Marketingpraktiken von vier Universitäten im Bundesstaat Minas Gerais (UFJF, UFLA, UFMG und UFV) beschrieben werden. Es wurde eine qualitative und explorative Mehrfallstud...
    Disponible

    59,05 €

  • Marketing from Research to the Commercialisation of Technologies
    André Luiz Zambalde / Dalton de Sousa / Ricardo Braga Veroneze
    The aim of this book was to investigate the role that marketing can play from research to the commercialisation of technologies generated by universities. To this end, it sets out to describe the marketing practices of four universities in the state of Minas Gerais (UFJF, UFLA, UFMG and UFV). A multi-case study of a qualitative and exploratory nature was carried out, based on b...
    Disponible

    58,93 €

  • Il marketing dalla ricerca alla commercializzazione delle tecnologie
    André Luiz Zambalde / Dalton de Sousa / Ricardo Braga Veroneze
    L’obiettivo di questo libro è stato quello di indagare il ruolo che il marketing può svolgere dalla ricerca alla commercializzazione delle tecnologie generate dalle università. A tal fine, si propone di descrivere le pratiche di marketing di quattro università dello Stato di Minas Gerais (UFJF, UFLA, UFMG e UFV). È stato condotto uno studio multicaso di natura qualitativa ed es...
    Disponible

    58,99 €

  • Marketing od badań do komercjalizacji technologii
    André Luiz Zambalde / Dalton de Sousa / Ricardo Braga Veroneze
    Celem tej książki było zbadanie roli, jaką marketing może odgrywać od badań do komercjalizacji technologii generowanych przez uniwersytety. W tym celu opisano praktyki marketingowe czterech uniwersytetów w stanie Minas Gerais (UFJF, UFLA, UFMG i UFV). Przeprowadzono badanie wielu przypadków o charakterze jakościowym i eksploracyjnym, oparte na badaniach bibliograficznych i doku...
    Disponible

    58,99 €