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MARKETING NA ECONOMIA TRIBAL

MARKETING NA ECONOMIA TRIBAL

VENKATA SOMANADH KOLLURU

103,98 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786209238260
103,98 €
IVA incluido
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Sobre IBD

'Shandy' é uma palavra com origens pouco claras. Literalmente, refere-se a uma bebida feita pela mistura de cerveja com limonada ou cerveja de gengibre. No entanto, nas zonas rurais, onde a cerveja e outras bebidas locais semelhantes são habitualmente comercializadas juntamente com os produtos florestais, o termo 'shandy' passou a significar também um mercado ou um local de encontro, tanto em ambientes rurais como urbanos. Neste sentido, um shandy também pode ser chamado de 'bazar tribal' ou 'hatt'.Os mercados tribais são geralmente desorganizados e imperfeitos. A maioria das comunidades tribais vive na pobreza, com baixos padrões de vida, falta de higiene e ambientes inseguros, muitas vezes rodeados por ricos recursos naturais. Devido aos seus estilos de vida tradicionais e práticas de comercialização desactualizadas, as populações tribais não conseguem frequentemente obter preços justos pelos seus produtos e são exploradas por comerciantes mais experientes.

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Otros libros del autor

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    „Shandy' ist ein Wort mit unklarer Herkunft. Wörtlich bezeichnet es ein Getränk, das durch das Mischen von Bier mit Limonade oder Ginger Ale entsteht. In ländlichen Gebieten, wo Bier und ähnliche lokale Getränke zusammen mit Waldprodukten gehandelt werden, hat der Begriff „Shandy' jedoch auch die Bedeutung eines Marktplatzes oder Treffpunkts angenommen, sowohl in ländlichen als...
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  • MARKETING IN TRIBAL ECONOMY
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    'Shandy' is a word with unclear origins. Literally, it refers to a drink made by mixing beer with lemonade or ginger beer. However, in rural areas, where beer and similar local beverages are commonly traded along with forest products, the term 'shandy' has also come to mean a marketplace or gathering spot, both in rural and urban settings. In this sense, a shandy can also be ca...
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