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Marketing, Morality and the Natural Environment

Marketing, Morality and the Natural Environment

Andrew Crane

76,23 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2000
Materia
Empresa y gestión
ISBN:
9780415213820
76,23 €
IVA incluido
Disponible

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Sobre IBD

With evidence gathered from extensive case studies, this volume provides a new look at marketing, and in particular the move to establish ostensibly ’green’ marketing.

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