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Marketing-Mix-Strategien in umweltfreundlich-differenzierten Märkten

Marketing-Mix-Strategien in umweltfreundlich-differenzierten Märkten

Heiko Xander

96,78 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9783824477906
96,78 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
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Sobre IBD

Heiko Kay Xander analysiert, in welchen Marktsituationen neueingeführte umweltorientierte Produkte sich gegen herkömmliche Konkurrenzangebote durchsetzen bzw. warum sie scheitern, und zeigt in einer Simulation, wie mit Hilfe eines evolutionären Suchalgorithmus optimale Preis-, Werbe- und Produktstrategien für die konkurrierenden Unternehmen abgeleitet und die Ergebnisse für die weitergehende Strategieplanung im eigenen Unternehmen genutzt werden können.

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