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Marketing Methods to Improve Company Strategy

Marketing Methods to Improve Company Strategy

Luciano Thome e Castro / Marcos Fava Neves / Marcos Fava Neves / Matheus Alberto Consoli

80,55 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2010
Materia
Empresa y gestión
ISBN:
9780415873772
80,55 €
IVA incluido
Disponible

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Sobre IBD

This book consolidates over 10 years of academic research and consulting activities developed by the authors. The core themes include methods (step frameworks and analytic tools) in marketing and strategy addressed to support managerial planning, analysis, and decision making in these areas. It will be of practical use to students of Business Administration and practitioners seeking new methods to implement to increase their productivity.

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Otros libros del autor

  • Marketing Methods to Improve Company Strategy
    Luciano Thome e Castro / Marcos Fava Neves / Marcos Fava Neves / Matheus Alberto Consoli
    This book consolidates over 10 years of academic research and consulting activities developed by the authors. The core themes include methods (step frameworks and analytic tools) in marketing and strategy addressed to support managerial planning, analysis, and decision making in these areas. It will be of practical use to students of Business Administration and practitioners se...