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Marketing Management in Africa

Marketing Management in Africa

 

267,48 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2018
Materia
Ventas y marketing
ISBN:
9781138714380

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
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  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The conceptual model is divided into four logical parts with cases and examples to facilitate practical application.

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