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Marketing-Management für Bildungsinstitutionen

Marketing-Management für Bildungsinstitutionen

Anke Bastian / Dieter Pflieger / Martin Benkenstein

79,09 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9783824478606
79,09 €
IVA incluido
Disponible

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Sobre IBD

Der vorliegende Band beschreibt die Planungs- und Implementierungsprozesse marktorientierter Führung in Bildungseinrichtungen. Themen sind: Elemente der Markt- und Geschäftsfeldabgrenzung, Instrumente und Methoden der strategischen Analyse im Marketing-Management, das marktorientierte Zielsystem, Instrumente der Marktbearbeitung sowie Implikationen für die Aufbau- und Ablauforganisation, das Controlling, den Führungsstil und die Unternehmenskultur.

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