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Marketing Led - Sales Driven

Marketing Led - Sales Driven

Ajay K. Sirsi PbD / Ajay KSirsi PbD

34,92 €
IVA incluido
Disponible
Editorial:
Trafford Publishing
Año de edición:
2005
Materia
Empresa y gestión
ISBN:
9781412021784
34,92 €
IVA incluido
Disponible

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Sobre IBD

Behind every successful business is the implementation of a superior strategy. Winning firms earn their success. To do this, business organizations have to first develop a superior marketing plan and implement this plan via effective sales and customer plans. Therefore, both marketing and sales have to work as one system.In this powerful and practical book you will learn the following:- How to understand customer needs and value drivers.- How to segment your markets and customers.- How to analyze customer, competitor and market data to develop superior marketing plans.- How to translate marketing plans into actionable sales and customer plans.- How to work with templates and actual plans to guide your own business.- How to get marketing, sales and other functions working together to focus on the customer to help you get a competitive advantage in the marketplace.

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