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Marketing in the Emerging Markets of Islamic Countries

Marketing in the Emerging Markets of Islamic Countries

M. Marinov

48,17 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2006
Materia
Ventas y marketing
ISBN:
9781349543175
48,17 €
IVA incluido
Disponible

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The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.

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