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Marketing in Developing Countries

Marketing in Developing Countries

Emmanuel C. Alozie

180,61 €
IVA incluido
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Editorial:
Taylor & Francis Ltd
Año de edición:
2009
Materia
Empresa y gestión
ISBN:
9780789001412

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  • Librería Samer Atenea
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Sobre IBD

Advertising and Emerging Societies in a Technological and Global Economy critically examines the symbols and values conveyed in Nigerian mass media advertising, and provides an illuminating account of the role, relationship, and impact of advertising and information technologies on the development of African societies.

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