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Marketing in a Digital World

Marketing in a Digital World

 

174,58 €
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Editorial:
Emerald Publishing Ltd
Año de edición:
2019
Materia
Ventas y marketing
ISBN:
9781787563407

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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  • Librería Kolima (Madrid)
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Sobre IBD

Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.

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