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Marketing Identities Through Language

Marketing Identities Through Language

Elizabeth Martin

132,52 €
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Editorial:
Springer Nature B.V.
Año de edición:
2006
Materia
Negocios internacionales
ISBN:
9781403949844

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Sobre IBD

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

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