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Marketing für Kunstausstellungen

Marketing für Kunstausstellungen

Bernd-Holger Köpler

109,20 €
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Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9783824407828
109,20 €
IVA incluido
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Sobre IBD

Auf empirischer Basis untersucht Bernd-Holger Köpler die marketingrelevanten Merkmale von Ausstellungen und das grundsätzliche Marketingverständnis für diesen Sektor. Er zeigt auf, welche Potentiale der Marketingeinsatz dem Ausstellungswesen eröffnet, und erarbeitet am Beispiel der documenta die Erfolgsfaktoren einer Ausstellung.

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