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Marketing Excellence

Marketing Excellence

Holger Kuhfuß / Ralf T. Kreutzer / Ralf TKreutzer / Wolfgang Hartmann

48,35 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2013
Materia
Ventas y marketing
ISBN:
9783658034351
48,35 €
IVA incluido
Disponible

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Sobre IBD

In „Marketing Excellence' beschreibt das bewährte Autorenteam gängige Ansätze und neueste Akzente im Marketing an ausgewählten Fallbeispielen und präsentiert sieben Stellschrauben, die für eine gelungene Marketing Performance exakt justiert sein müssen. Dazu gehören eine funktionierende interne Kommunikation, richtig verstandenes Innovationsmanagement und echte Nähe zum Kunden ebenso wie eine glaubwürdige Positionierung.

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