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Marketing do Governo Eletrónico

Marketing do Governo Eletrónico

Jasminka Ahmetašević / Ladin Gostimirović

41,96 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786208956752
41,96 €
IVA incluido
Disponible

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Sobre IBD

O governo eletrónico é o uso da tecnologia da informação para fornecer aos cidadãos e às organizações um acesso mais conveniente às informações e serviços governamentais e para prestar serviços públicos aos cidadãos, parceiros comerciais e aqueles que trabalham no setor público. O governo eletrónico é um conceito relativamente novo para o governo e para os cidadãos. Este livro irá ajudá-lo a compreender a importância do marketing do governo eletrónico no mundo. Embora seja fácil de ler, é um livro que ficará na memória do leitor muito depois de ter virado a última página.

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