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Marketing Discourse

Marketing Discourse

Markus Fellesson / Martin Fougère / Per Skålén

24,76 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2012
Materia
Empresa y gestión
ISBN:
9780415541671
24,76 €
IVA incluido
Disponible

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Sobre IBD

The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.

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Otros libros del autor

  • Marketing Discourse
    Markus Fellesson / Martin Fougère / Per Skålén
    The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing. ...