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Marketing Decision Making and the Management of Pricing

Marketing Decision Making and the Management of Pricing

Marketing Decision Making and the Management of Pricing

Dr Rajagopal / Dr. Rajagopal / DrRajagopal

242,60 €
IVA incluido
Consulta disponibilidad
Editorial:
IGI Global
Año de edición:
2013
Materia
Ventas y marketing
ISBN:
9781466640948
Páginas:
176
Encuadernación:
Rústica

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Sobre IBD

The task of pricing a specific product or service is significant in maximizing the profits of business organizations. Therefore, the management of ideal pricing strategy is needed in order for organizations to balance the demand of sales growth versus demand for profits. Marketing Decision Making and the Management of Pricing: Successful Business Tools provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership. This reference source is useful for corporate managers, undergraduate and graduate students, and research scholars intending to increase their knowledge on pricing strategy and profit management. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

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