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Marketing-Controlling in jungen Wachstumsunternehmen

Marketing-Controlling in jungen Wachstumsunternehmen

Carolin Wufka

96,45 €
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Editorial:
Springer Nature B.V.
Año de edición:
2007
Materia
Ventas y marketing
ISBN:
9783835008458
96,45 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
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Sobre IBD

Carolin Wufka untersucht die Eignung des Marketing-Controlling bei innovativen Unternehmensgründungen. Aufbauend auf einer umfassenden Analyse des Forschungsstands leitet sie Hypothesen zur geeigneten Gestaltung des Marketing-Controlling ab und überprüft diese anhand von Fallstudien in Internet-Unternehmen.

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Otros libros del autor

  • Akquisitionscontrolling
    Carolin Wufka
    Inhaltsangabe:Einleitung: Ausgehend von der hohen Misserfolgsquote von Akquisitionen und der wachsenden Dynamik und Komplexität der Unternehmensumwelt wird in dieser Arbeit das Konzept eines Akquisitionscontrollings zur Unterstützung der Unternehmensführung bei der Planung, Realisierung und Kontrolle von Akquisitionen entwickelt. Das Akquisitionscontrolling hat im Gegensatz zu...