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Marketing-Controlling in jungen Wachstumsunternehmen

Marketing-Controlling in jungen Wachstumsunternehmen

Carolin Wufka

90,69 €
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Editorial:
Springer Nature B.V.
Año de edición:
2007
Materia
Ventas y marketing
ISBN:
9783835008458
90,69 €
IVA incluido
Disponible

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Sobre IBD

Carolin Wufka untersucht die Eignung des Marketing-Controlling bei innovativen Unternehmensgründungen. Aufbauend auf einer umfassenden Analyse des Forschungsstands leitet sie Hypothesen zur geeigneten Gestaltung des Marketing-Controlling ab und überprüft diese anhand von Fallstudien in Internet-Unternehmen.

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