Marketing Communications

Marketing Communications

John Egan

162,73 €
IVA incluido
Disponible
Editorial:
Sage Publications
Año de edición:
2022
Materia
Ventas y marketing
ISBN:
9781529781212
162,73 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)

An introduction to the marketing communications tools, theories and strategies in an easy-to-read way.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

Otros libros del autor

  • Drifting from the Bright
    John Egan
    John Egan is a Sydney poet who also lives on the south coast of NSW. He was a high-school teacher of English for twenty-two years, Second Master of Bankstown Grammar School for nine years and later taught English as a foreign language and university preparation courses at the University of NSW, Wollongong University College and Newcastle University. For some years he also taugh...
    Disponible

    21,26 €

  • The Stripped-Down Guide to Content Marketing
    John Egan
    Level up your small-business content marketing with this guide for beginners-regardless of resources!Content marketing can grow a small business, but there is so much to do it can be overwhelming. There’s SEO, 'pillar content,' blog post creation, brand storytelling and so much more. Where do you start? In The Stripped-Down Guide to Content Marketing, content creator and market...
  • The Stripped-Down Guide to Content Marketing
    John Egan
    Level up your small-business content marketing with this guide for beginners-regardless of resources!Content marketing can grow a small business, but there is so much to do it can be overwhelming. There’s SEO, 'pillar content,' blog post creation, brand storytelling and so much more. Where do you start? In The Stripped-Down Guide to Content Marketing, content creator and market...
    Disponible

    19,98 €

  • Return to the Sea
    John Egan
    John Egan is a Sydney poet who also lives on the south coast of NSW. He was a high school teacher of English for twenty-two years and Second Master of Bankstown Grammar School for nine years. Later he taught English as a Foreign Language and University Preparation courses at the University of NSW, Wollongong University College and Newcastle University, as well as English and Bu...
    Disponible

    17,99 €

  • The Mahogany Ship
    John Egan
    In 1755, the Portuguese capital, Lisbon, was almost totally destroyed by an earthquake and the resulting tsunamis, and by fire. Perhaps 90,000 people died and 85% of buildings were shattered, including the Royal Ribeiro Palace, home to the archives of all Portuguese exploration in and around the East Indies, including the voyages of Vasco da Gama. All records were lost. Did the...
    Disponible

    13,15 €

  • The Tower
    John Egan
    ‘There is a seamlessness about these poems; the stitching doesn’t show. Egan brings the full range of poetic techniques to his work, but they are largely invisible in the context of the whole. There were many times I had to pause while reading…often mid-poem, sometimes to reflect on how they related to my own experiences, sometimes to simply go back and relive the lucidity of t...
    Disponible

    19,48 €