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Marketing Big Oil

Marketing Big Oil

M. Robinson

48,54 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2016
Materia
Ventas y marketing
ISBN:
9781349482252
48,54 €
IVA incluido
Disponible

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Sobre IBD

Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn’t work, showing us how even the largest companies sometimes fail to get their message across.

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