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Marketing and Retail Pharmacy

Marketing and Retail Pharmacy

Colin Gilligan / Peter Cattee / Robin Lowe

69,53 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
1996
Materia
Administración y gestión médicas
ISBN:
9781857752021
69,53 €
IVA incluido
Disponible

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Sobre IBD

Based on the authors’ experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.

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