LIBROS DEL AUTOR: colin gilligan

4 resultados para LIBROS DEL AUTOR: colin gilligan

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  • Strategic Marketing Planning
    Colin Gilligan / Richard M.S. Wilson
    Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it...
    Disponible

    111,91 €

  • Marketing and Retail Pharmacy
    Colin Gilligan / Peter Cattee / Robin Lowe
    Based on the authors’ experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples a...
    Disponible

    69,53 €

  • Marketing and Healthcare Organizations
    Colin Gilligan / Robin Lowe
    The need for a more conscious, focused and proactive approach to the management of health-care organizations has increased substantially. One consequence of this is that health-care managers are having to look at managerial approaches and techniques that previously were the province of the private sector. Prominent among those is the whole area of marketing. This work takes a b...
    Disponible

    69,32 €

  • Marketing and General Practice
    Colin Gilligan / Robin Lowe
    This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is presented in short, separate chapters accompanied by questions, checklists and practical examples. It is based upon the lessons learned by a number of GPs and practice managers over a variety of situations and concludes with a compr...
    Disponible

    69,59 €