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Marketing and Financial Management

Marketing and Financial Management

David Walters / Michael Halliday

44,98 €
IVA incluido
Disponible
Editorial:
Bloomsbury Publishing plc
Año de edición:
2005
Materia
Ventas y marketing
ISBN:
9781403940971
44,98 €
IVA incluido
Disponible

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Sobre IBD

This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company’s financial management in terms of sales volume, profitability, return on investment and other indices of performance.

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