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MARKETING 360

MARKETING 360

Carlos Mendoza / Fabiana Mercado

50,67 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208535988
50,67 €
IVA incluido
Disponible

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Sobre IBD

Em 'Marketing 360°: Abordagens Holísticas para o Sucesso', descobrirá uma abordagem holística que transforma a forma como as marcas se relacionam com os seus públicos. Este livro explora as estratégias mais eficazes no marketing digital, a importância do conteúdo relevante, a personalização e a utilização de dados para tomar decisões informadas. Através de exemplos práticos, estudos de caso e ferramentas aplicáveis, aprenderá a conceber campanhas que não só captem a atenção, como também criem lealdade. Para além disso, é abordada a ética no marketing, realçando a responsabilidade social e a transparência como pilares fundamentais na construção de relações duradouras. Prepare-se para se inspirar e adquirir as competências necessárias para se destacar no competitivo mundo do marketing atual.

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