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Market Segmentation Success

Market Segmentation Success

Lyndon Simkin / Sally Dibb

130,27 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2008
Materia
Empresa y gestión
ISBN:
9780789029188
130,27 €
IVA incluido
Disponible

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Sobre IBD

Market Segmentation Success: Making It Happen! reviews the principles of market segmentation and target market selection in an easy-to-read format. This how-to guide offers helpful strategies to common problems and best practice processes based on real-world case examples that will help professionals in their efforts for success.

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Otros libros del autor

  • Market Segmentation Success
    Lyndon Simkin / Sally Dibb
    Market Segmentation Success: Making It Happen! reviews the principles of market segmentation and target market selection in an easy-to-read format. This how-to guide offers helpful strategies to common problems and best practice processes based on real-world case examples that will help professionals in their efforts for success. ...