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Market-Oriented Technology Management

Market-Oriented Technology Management

Fred Y. Phillips

157,80 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Informática: cuestiones generales
ISBN:
9783642074561
157,80 €
IVA incluido
Disponible

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Sobre IBD

This book develops the fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make profits. Examples taken from high tech companies illustrate the application of these principles in the context of current industry issues. The book has been tested on students undertaking MBA courses at Austins Technology Incubator, Texas, and on managers and executives at Oregons Silicon Forest.The books emphasis on marketing is a distinctive feature.

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Otros libros del autor

  • Market-Oriented Technology Management
    Fred Y. Phillips
    This book develops the fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make profits. Examples taken from high tech companies illustrate the application of these principles in the context of cu...