Market Matters

Market Matters

Christina Garsten

134,26 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9781349725427
134,26 €
IVA incluido
Disponible

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Globalization of trade and organizational change increase the impact of markets in peoples’ lives. But in what ways do markets matter? This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets. It provides an ethnographic window into the cultural processes of contemporary markets; how people employ the market to solve problems, create capital, gain political ends, challenge economic processes, and delineate moral values and responsibilities.

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