Adarsh Anand / Deepti Aggrawal / Mohini Agarwal
Librería Samer Atenea
Kálamo Books
Librería Elías (Asturias)
Librería Kolima (Madrid)
Librería Proteo (Málaga)
This book will provide a platform to academicians, practitioners, and researchers to understand marketing management concepts from an OR perspective. This book will help to improve decision making, prediction procedures, and the management of resources more efficiently.