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Markenwirkungen in der Automobilzulieferindustrie

Markenwirkungen in der Automobilzulieferindustrie

Salima S. Douven

90,58 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9783834914446
90,58 €
IVA incluido
Disponible

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Sobre IBD

Salima Sheila Douven untersucht die Wirkungen der Unternehmensmarke im Vergleich zu bisherigen Orientierungen, wie dem Beziehungsmanagement und der Produktqualität am Beispiel der Automobilzulieferbranche. Auf Basis einer breit angelegten empirischen Studie zeigt sie, dass eine starke B-to-B Marke maßgeblich zu dauerhaften und intensiven Kundenbeziehungen beiträgt.

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