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Markenwert und Markenidentität komplexer Handelsleistungen

Markenwert und Markenidentität komplexer Handelsleistungen

Brit Arnold

97,09 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2006
Materia
Ventas y marketing
ISBN:
9783835003804
97,09 €
IVA incluido
Disponible

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Sobre IBD

Basierend auf verhaltenswissenschaftlichen Theorien, Markentheorien, sachlogischen Überlegungen und qualitativen Vorstudien entwickelt und überprüft Brit Arnold am Beispiel der Betriebsform Warenhaus ein Hypothesensystem zur Analyse des Markenwertes und der Markenidentität als Voraussetzungen für den Differenzierungserfolg von Betriebsformenmarken.

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