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Markensoziologische Werbung

Markensoziologische Werbung

Oliver Carlo Errichiello

96,78 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Ventas y marketing
ISBN:
9783834945068
96,78 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

In den letzten Jahren sind zahlreiche Publikationen zu einer Soziologie der Marke entstanden. Allerdings findet sich keine Arbeit, die sich mit der markensoziologischen Werktheorie auseinandersetzt. Der Autor zeigt den Stand der Forschung auf und entwickelt am Beispiel der Fiat Werbung in Deutschland eindeutige Parameter um eine Werbung in ihrer Resonanz zu optimieren. ​

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