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Markenorientierung und -führung für B-to-B-Familienunternehmen

Markenorientierung und -führung für B-to-B-Familienunternehmen

Björn Schultheiss

83,67 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9783834926777
83,67 €
IVA incluido
Disponible

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Sobre IBD

Björn Schultheiss entwickelt und überprüft ein kausales Untersuchungsmodell, womit er die Relevanz der Marke und die Auswirkung der Markenorientierung auf den wirtschaftlichen Erfolg von Familienunternehmen im B-to-B-Geschäft zu erklären vermag.

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