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Markenorientierte digitale Transformation

Markenorientierte digitale Transformation

Artur Mertens

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Editorial:
Springer Nature B.V.
Año de edición:
2019
Materia
Ventas y marketing
ISBN:
9783658249243
20,82 €
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Sobre IBD

Einführung in die Grundlagen und Entwicklung eines markenorientierten Ansatzes zur digitalen Transformation.- Vorstellung einer Analogie, die alle wesentlichen Dimensionen eines Transformationsprozesses in ein einfaches und einprägsames Bild übersetzt: den Marken-Transformations-Kreisel.

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