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Markenmanagement und Qualitätsmanagement

Markenmanagement und Qualitätsmanagement

Frank Himpel / Regine Lampert

91,72 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9783824481484
91,72 €
IVA incluido
Disponible

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Sobre IBD

Regine Lampert und Frank Himpel untersuchen das Verhältnis von Markenmanagement und Qualitätsmanagement und zeigen, dass das produktionsseitige Qualitätsmanagement durch zeitnah kalibrierte Maßnahmen zur Gestaltung der Qualität das Markenimage wesentlich beeinflussen kann.

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