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Markenmanagement in der Motorradindustrie

Markenmanagement in der Motorradindustrie

 

144,80 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Ventas y marketing
ISBN:
9783322907202
144,80 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

In 'Markenmanagement in der Motorradindustrie' erläutern Branchen- und Markenexperten das Zusammenspiel von Produkt, Design, Markenwirkung, Community und Markentreue, und sie beleuchten die besondere Rolle des Motorradsports. Führende Motorradhersteller geben Einblick in die Erfolgsgeschichte ihrer Marke.

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