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Markenloyalität im Premiumsegment des Automobilmarkts

Markenloyalität im Premiumsegment des Automobilmarkts

Bernd Großkurth

84,32 €
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Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9783824480975
84,32 €
IVA incluido
Disponible

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Sobre IBD

Bernd Großkurth identifiziert die spezifischen Determinanten der Markenloyalität im Premiumsegment des Automobilmarkts und gibt Empfehlungen, wie Automobilhersteller die Markenloyalität ihrer Kunden sichern bzw. steigern können.

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