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Markenentwicklung und Markenführung für Gründer

Markenentwicklung und Markenführung für Gründer

Thorsten Czerwinski

23,06 €
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Editorial:
Springer Nature B.V.
Año de edición:
2021
Materia
Ventas y marketing
ISBN:
9783658355043
23,06 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
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Sobre IBD

Missverständnis Marke.- Markenbildung.- Markenname und Markenlogo.- Markenführung.- Der Einfluss des Markenmanagements.- Markenführung im B2B.- Purpose und Nachhaltigkeit.- Markenführung in der Krise.- Was einer alleine nicht kann.

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