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Markencontrolling

Markencontrolling

Stephan Braun

84,91 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2011
Materia
Ventas y marketing
ISBN:
9783834928498
84,91 €
IVA incluido
Disponible

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Sobre IBD

Stephan Braun bestimmt Zielsetzung sowie Aufgaben eines Markencontrollings als Rationalitätssicherung der Markenführung und arbeitet Maßnahmen zur Unterstützung einer erfolgreichen Markenführung durch das Markencontrolling heraus.

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