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Markenbildung und Markenwechsel im deregulierten Strommarkt

Markenbildung und Markenwechsel im deregulierten Strommarkt

Annette Schikarski

85,05 €
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Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Ventas y marketing
ISBN:
9783824408122
85,05 €
IVA incluido
Disponible

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Sobre IBD

Annette Schikarski analysiert, welche bewussten und unbewussten Nutzen- und Wertvorstellungen Stromkunden haben, und gewinnt daraus neue Erkenntnisse zu marketingrelevanten Verhaltensprämissen wie Involvement, Risikowahrnehmung, Vertrauen und Nutzendefiziten von Stromkunden

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