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Markenbeurteilung bei einzigartigen Produkteigenschaften

Markenbeurteilung bei einzigartigen Produkteigenschaften

Rainer Elste

96,99 €
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Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9783834915870
96,99 €
IVA incluido
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Sobre IBD

Rainer Elste analysiert das Phänomen fehlender Produktinformationen in Verbindung mit Marken. Er gibt in diversen nützlichen Übersichten u.a. Einblicke in die Klassifizierung von Attributen und ihre Verarbeitung durch den Konsumenten.

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