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Marken-Modelle Der Praxis

Marken-Modelle Der Praxis

Andreas Strebinger / Anita Zednik

109,64 €
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Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Ventas y marketing
ISBN:
9783835000636
109,64 €
IVA incluido
Disponible

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Sobre IBD

Anita Zednik und Andreas Strebinger untersuchen 48 Marken-Modelle der wichtigsten im deutschsprachigen Raum tätigen Berater, Marktforschungsinstitute und Agenturen. Eine Einteilung in sechs Grundtypen gibt eine rasche Orientierung am 'Markt der Marken-Modelle'. Danach werden die 48 Modelle detailliert vorgestellt und kritisch gewürdigt.

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