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Marconomics

Marconomics

Ken R. Blawatt / Ken RBlawatt

140,63 €
IVA incluido
Consulta disponibilidad
Editorial:
Emerald Publishing Ltd
Año de edición:
2016
Materia
Emprendimiento y emprendedores
ISBN:
9781786355669

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Marconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic activity. Blawatt argues the philosophy and principles of the classical school of economic thought are problematic and should be replaced with a new model.

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