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Manual of International Marketing.

Manual of International Marketing.

Thomas Heilmann

211,03 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2014
Materia
Ventas y marketing
ISBN:
9783834946553
211,03 €
IVA incluido
Disponible

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Sobre IBD

Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.

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