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Managing Social Media and Consumerism

Managing Social Media and Consumerism

. Rajagopal

133,97 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2013
Materia
Ventas y marketing
ISBN:
9781349448401
133,97 €
IVA incluido
Disponible

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Sobre IBD

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

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