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Managing Public Relations

Managing Public Relations

Peter M. Smudde

409,56 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2023
Materia
Comunicación y presentación empresarial
ISBN:
9781032076805

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Sobre IBD

This book introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR.

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