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Managing Product Development

Managing Product Development

Toshihiro Nishiguchi

389,32 €
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Editorial:
Oxford University Press
Año de edición:
1996
Materia
Ventas y marketing
ISBN:
9780195074383

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This book brings together the work of leading international researchers in the field of product innovation and development and provides a comprehensive range of studies in successful product development in different industries.

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