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Managing Green Issues

Managing Green Issues

T. Curtin

66,78 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2000
Materia
Gestión y técnicas de gestión
ISBN:
9781349422968
66,78 €
IVA incluido
Disponible

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Sobre IBD

The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an organisation is seen and how its reputation is judged, it has huge implications for the organisation’s success, brand values and the sales decisions of consumers towards its products. This book contains much practical advice, with case studies, and will guide the modern organisation on how to channel environmental issues to gain competitive advantage.

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